Sunday, 27 November 2016

How can I get a job in digital marketing and what do I do for a living?


A few weeks ago I did a post on my Digital Marketing Diploma with Digital Marketing London and thought I would explain a bit more about what I do for a living! It's funny because my blog and experience in that and social media brought me to my current job, just proof that investment in digital marketing is no longer an option but a necessity for companies.

I handle the ecommerce and digital marketing for Brodie & Stone and its brands, which ranges from creating content for all the social channels, creating new websites and adding new features to managing our online PR and influencer campaigns. I've been at Brodie & Stone for over 2 years now, and it's definitely flown by! The company previously had no online strategy, so it was starting from scratch when I first began. 

So how did I get it?

A few of you long-term readers (hey!) may know that after taking my A-Levels at sixth form, that instead of going to uni I went to Brighton City College and studied Journalism. Unfortunately the course doesn't run anymore, but you can find loads of NCTJ (National Council for the Training of Journalists) accredited courses across the UK. Whilst I studied, I took up two internships at local magazines, writing content for their websites and in print and also handling their social media accounts. Once I had my journalism diploma, I applied for jobs left right and center, anything from journalism to PR to digital marketing. Brodie & Stone were offering an 8 month contract for a Digital Marketing Assistant and after 8 months, they saw the benefit in digital marketing and kept me on.

What qualifications do I have?

As already mentioned, I'm have a NCTJ Gold Standard Diploma in Journalism, which is the highest you can get. But in terms of digital marketing, I recently took part in the Digital Marketing Diploma with Digital Marketing London, which is DMI (Digital Marketing Institute) accredited, which you can take an exam afterwards to earn your diploma. I'll hopefully be taking my exam soon, so wish me luck! Because digital marketing is such an evolving subject, for example Snapchat has only been around for about 3 years and is still so new, it's hard for universities to teach the subject. 

What can you do to get a job in digital marketing?

There's no set formula, trust me, I had no idea two years ago that I would be working in the industry. It's extraordinary just how far it's come and changed over the years and how brands are now leveraging it. Actively using social media yourself and showing that you can grow a following and community is a big plus and demonstrating that you're creating and promoting your own content too. There are bootcamp courses in digital marketing, as well as online classes and resources which you can use to read up on. If you know a local community which could do with help with their digital marketing then offer your services and get extra experience! 

Are you interested in a career in digital marketing?

Thanks for reading!
Rhiannon x

Find me on: Twitter/Instagram/Bloglovin'/Pinterest

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