There was an uproar in the fashion world last week. It even
made national news.
Shareholders at Burberry, one of Britain’s most established
fashion brands, caused a wave of disagreeing twitters when creative director,
Christopher Bailey, took over as CEO last week. The centre argument is Bailey’s
lack of CEO experience, but surely his Burberry knowledge and experience is
more than satisfactory?
Designer Bailey came to the attention of Burberry in 2000
and has since made a lasting impression in the revitalisation of the brand. But
his take over as boss of Burberry has caused a split in opinions amongst the
industry.
Burberry’s previous head, Angela Ahrenhets announced her
move from the £6bn fashion company to Apple last year, leaving her top seat
empty. The simple move from Chief Creative Designer to CEO for Bailey was
approved by Burberry’s chairman, Sir John Pearce.
One question I ask, why all the fuss?
Bailey knows the brand from the stitching to the fashion
week events, he’s earned his stripes from humble designer to the prestigious Chief
Creative Designer. I say, surely anyone
with such in depth knowledge of the brand is the ideal, and if not the candidate.
The sticking point is with the shareholders. Investors were
furious to find out that nearly £20m worth of free shares have been given to Bailey
over the past few years, without significant reason. Further to this, his pay
packet has been heavily criticised for running too high alongside his
substantial share value.
Despite this, Bailey’s been praised by the fashion heavies,
in both Burberry and further afield, for his leadership and creative talents. His
dedication and unwavering love for the brand is obvious, from his designs to
the detailed planning of campaigns. If
his previous work is anything to go by,
Burberry is sure to be in safe hands.
What's your opinion on this? Do you think Bailey will make a good CEO? Let me know in the comments!
Thanks for reading!
Rhiannon xx
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